The World’s Most Exclusive Bugatti

TORONTO, Ont. — Elegant and powerful, the latest hyper sports car from French automaker Bugatti will make its Canadian debut at the 2020 Canadian International AutoShow.

La Voiture Noire will be brought to the AutoShow by Bugatti Toronto and Grand Touring Automobiles, one of North America’s most successful retailers of super premium vehicles.

At its heart, the Bugatti La Voiture Noire is a modern re-interpretation of the classic Type 57 SC Atlantic. But it is so much more than its ancestor (which, incidentally, was reaching speeds of 220 kilometres per hour 80 years ago). La Voiture Noire is powered by an iconic 16-cylinder engine that is unparalleled in the automotive industry, which pumps out 1,500 horsepower.

“Toronto has quickly gained a reputation as a supercar mecca, and the Canadian International AutoShow is reflective of its host city by bringing some of the most unique and iconic hypercars from around the world to the Show,” says Jason Campbell, General Manager of the AutoShow. “The Bugatti La Voiture Noire is one of the highest profile entrants in this sector, and one of the most beautiful and powerful cars we have ever been able to showcase.”

Bugatti’s La Voiture Noire (quite literally, “The Black Car”) is the most expensive new car of all-time. This special one-of-a-kind model sold to a Bugatti enthusiast for 11 million euros before taxes, equivalent to more than $16.1 million Canadian.

“La Voiture Noire is on the cutting edge of hypercars,” says Paul Cummings, CEO of Grand Touring Automobiles. “It is powerful. It is luxurious. It is technologically advanced. The lines are clean, the car sleek and it is fast. There is 110 years of Bugatti automaking experience in this car, and it shows.”

Grand Touring Automobiles has more than doubled its footprint within the Autoshow for 2020. They have invested in a significantly enhanced display, taking a major presence on the 800 level of the South Building in the Metro Toronto Convention Centre, where its six major super premium brands will now be showcased.

Grand Touring Automobiles’ expanded presence at the AutoShow is reflective of its major and most recent investment in a new state-of-the-art showroom facility just off the Don Valley Parkway, which is now home base to one of North America’s largest retailers of super premium automobiles.


The Canadian International AutoShow takes place February 14th to 23rd, 2020, at the Metro Toronto Convention Centre. For more information or to buy tickets, please visit Media accreditation to the 2020 AutoShow is now online and can be requested at

Stay connected with the Canadian International AutoShow on Instagram @cdnintlautoshow, Twitter @autoshowcanada and Facebook /autoshowcanada.

About the Canadian International AutoShow, presented by The Toronto Star and
With more than 650,000 square feet of exhibits, displays and attractions at the Metro Toronto Convention Centre, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show — a leader in lifestyle, technology and all things automotive. It boasts more than 1,000 cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, fully electric and autonomous vehicles each year.

About Grand Touring Automobiles
With locations in Toronto, Vaughan and Waterloo, Grand Touring Automobiles offers the largest and best selection of luxury and exotic cars in Ontario. Its showrooms are stocked with a carefully curated selection of the latest luxury and exotic models from Jaguar, Land Rover, Aston Martin, Bentley Rolls-Royce, Lamborghini, Karma and Bugatti, plus an exclusive selection of top-quality pre-owned vehicles.

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