The Town of Amherstburg has received some funding through the Tourism Relief fund.

$100,000 from Ontario’s Southwest Regional Tourism Organization through FedDev Ontario, will go to Amherstburg to attract tourism to the area.

The funds are going towards directional wayfinding signs and Indigenous storyboards that provide cultural information.

Manager of Tourism and Culture Anne Rota says it was time for an update.

When deciding what we were going to do we said we need some cool, bold and innovative wayfinding signs in Amherstburg. Sometimes you’ll see the green provincial signs and we had to look at those and say it was time for a new look with our new logo.

Rota says some of the locations where the signs will be, will feature pictures, a story board and a QR code.

We were able to work with one of the Indigenous storytellers and she has recorded some beautiful stories at the locations where some of these signs will be, with beautiful pictures and a QR code.

Rota says accessibility is a priority when it comes to the stories.

She says the QR code will have an audio version of the storyboards.

If someone is not able to see the beautiful work on the storyboards, and they are beautiful we worked with local artists and the indigenous storyteller with the story on the boards, if you’re not able to see that you can certainly listen to the story.

The tourism relief fund was delivered by FedDev Ontario.

Ontario’s Southwest Regional Tourism Organization received nearly $11 million from FedDev to help local tourism organizations and businesses welcome back visitors and recover from the impact of the pandemic.

Article by Kurlis Mati

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